Mele’s Musings

Week of 4.28.08/Top 5

ReachingMultitaskers/WordofMom/‘My’Internet/ 2EtailersReachOutToConsumers/ 112MillionHaveBroadbandatHome
Reaching Today’s Multimedia, Multitasking Consumers
Several recent studies have shown what we already know – that consumers multi-task and use multiple media.  Given this fact, what is the best way to reach consumers today?

photo: flickr
Brands Are Big Word-Of-Mouth Topics Among New Moms
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Other Articles of Interest / Week of 4.28.08

Issues of Interest
Procter & Gamble Runs its Own Web Shows
promomagazine.com
Study: Moms are word of mouth champions
bizreport.com
Expectant Moms Spread the Word Online
emarketer.com
Rapid growth ahead for Web 2.0
bizreport.com
Nintendo Hopes Its ‘Wii Fit’ Works Out
Wall Street Journal (subscription required)
Study: Majority Use Social Media to ‘Vent’ About Customer Care
clickz.com
US Teens Compose Constantly Online
emarketer.com
Yahoo plans makeover with elements of [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Reaching Today’s Multimedia, Multitasking Consumers

Several recent studies have shown what we already know – that consumers multi-task and use multiple media.  Given this fact, what is the best way to reach consumers today? 

photo: flickr
Article excerpt:  There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]

Tags: consumers, email, media, multimedia, multitasking

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Brands Are Big Word-Of-Mouth Topics Among New Moms

Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact.  The more important measure is how pass along improves consumers’ impressions of the brand.

photo: dcurbanmom
Article excerpt:  When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]

Tags: brand, moms, viral marketing, WOM, word of mouth

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | 1 Comment »

On the Internet, It’s All About ‘My’

Is “My” the “I” or “e” or “.com” when every company decided it needed to put these prefixes in front of their names and products to prove they were hip?
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photo: imageshack.us
Article excerpt:  IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal [...]

Tags: "My", brands, consumers, individuality, Starbucks

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

2 Articles: Friends help Amazon.com create product recommendations & Newegg mixes it up more with its customers

Product recommendations or just letting consumers share? These two e-tailers are taking consumer comments to a new level, but which approach is better?

photo: nonsmokingarea.com/blog
Amazon article excerpt: E-retailers that generate product recommendations for customers do so based on customers’ past purchases and web site behavior, such as the types of products they view. But how to [...]

Tags: Amazon, consumer reviews, Facebook, Newegg

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

112 million U.S. adults have broadband at home, up 300% from 2002

Have we reached the tipping point with home broadband?  For those consumers who are more affluent, we surely have.

photo: flickr.com

Article excerpt:  The percentage of U.S. households with broadband Internet connections has grown from 12% in 2002 to 49% today, and 112 million U.S. adults now have high-speed web access at home, according to a study [...]

Tags: broadband, consumers, internet, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Week of 4.21.08 / Top 5

PartneringWithConsumers/MomsText!/SmallIsPowerinSocialNets/ CustomerReviews=ReturningCustomers/WalMartInvitesConversation
Brands Partner With Consumers Online
Companies are becoming more comfortable with allowing customers into the conversation.  What are the best ways to open up the dialogue?

picture: blogstakes.ca
Running L8 But CU Soon. Luv, Mom
Parents are the fastest growing demographic in text-messaging – in the past two years, the use of the texting for those between 45 [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Brands Partner With Consumers Online

Companies are becoming more comfortable with allowing customers into the conversation.  What are the best ways to open up the dialogue?
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photo: blogstakes.ca�
Article excerpt:  These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.  Here are a few examples of how brands and consumers are working together [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General | 1 Comment »

Running L8 But CU Soon. Luv, Mom

Parents are the fastest growing demographic in text-messaging – in the past two years, the use of the texting for those between 45 and 55 has grown 130%, and moms are driving the growth.  How can brands tap into this new usage pattern?
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photo: flickr.com
Article excerpt:  OMG. Dat u mom?  Yes, it is. Parents are horning [...]

Posted in Digital Trends, General, Issues of Interest | No Comments »