Mele’s Musings

Week of 3.10.08 / Top 5

3.17.08 | Joe’s Top 5:

ChoiceOverload/TwitterRevolution/MobileYet?/MoreisMore/WalMartBloggers

How Much Choice Do Consumers Want?
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment. Read More ..

Welcome to Conference 2.0
To me, this is the tipping point – not only are consumers in control of media, they’re in control of ALL content.

Mobile Ads: Slow to Take Off
Slow because we are treating cell phones like every other media! Consumers don’t really want ads on their cell phones – they want relevant content.

In E-Commerce, More Is More
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.

Wal-Mart Tastemakers Write Unfiltered Blog
Interesting that they are allowing their merchants to talk freely – I wonder how they (or any other retailer) would feel if the tables were turned?