Joe’s angle on marketing news you can use.
MediaMultitasking/ OverhypedDigitalMedia/ PortalsOrPlatforms?/ iPhoneSurfing/ DigitalMediaIn-Store
Kids Juggle Media Too
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
photo by light under a bushel
Second Life Voted Last Year’s Most Over-hyped Trend
Thankfully, we avoided this bomb. Our most challenging job is often determining just what “hot new [...]
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
photo by: light under a bushel
Article excerpt: Creating media while consuming it. US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the [...]
Thankfully, we avoided this bomb. Our most challenging job is often determining just what “hot new trend” we should get involved in.
Article excerpt: Lessons Learned From ’07’s Biggest Disappointment. It’s official: Second Life was 2007’s most over-hyped emerging media trend. That’s according to 57% of the audience members polled at the Ad Age Digital Conference [...]
Key idea: “A marketer’s challenge and job is to enter [the] conversation. And when you do join in, you had better be prepared to add value.”
Article excerpt: IAB’s Randall Rothenberg on the Shift From Portals to Platforms — and Why This Is Good News for Marketers and Consumers The revolution is not being televised. That’s [...]
Are WAP pages dead? Is the iPhone the real model for the future of mobile surfing? I think I would say yes.
photo by Sagolla
Article excerpt: Are iPhones more web-friendly than other web-enabled cell phones, or are iPhone users simply more web-savvy? Either way, surveys by rating and review site Viewpoints.com found big differences in the [...]
I will continue to bang this drum: digital media is not about media, it’s about experiences.
photo from VentureBeat
Article excerpt: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using [...]
Issues of Interest
Affluent Hobnob on Social Networks
emarketer.com
My Mommy’s Online
emarketer.com
UI researcher: blissfully ignorant shoppers are happier with their choices
news-releases.uiowa.edu
Older Internet Users Feel Web Advertising and Content Not Relevant
publications.mediapost.com
Everywhere and nowhere
economist.com
Using Customer Service as a Branding Opportunity
adage.com
Digital Marketing News
For a New Brand, Pepsi Starts the Buzz Online
nytimes.com
Advertisers Shun User-Generated Video
forbes.com
GM Roars Forward Into Digital Ad Channels
adage.com
Mobile [...]
3.17.08 | Joe’s Top 5:
ChoiceOverload/TwitterRevolution/MobileYet?/MoreisMore/WalMartBloggers
How Much Choice Do Consumers Want?
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment. Read More ..
Welcome to Conference 2.0
To me, this [...]
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment.
Article excerpt: It depends on the consumer. Product line extensions. New and improved flavors. Mass customization. Sometimes it [...]
To me, this is the tipping point – not only are consumers in control of media, they’re in control of ALL content.
Article excerpt: We’ve all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech. [...]
